Unfortunately, it’s an all-too-common scenario. These days, we all have less time. For many of us, money is tight. Throw expensive and time-consuming horses into the mix, and you have a recipe for discarding digital marketing into the ‘too-hard’ basket.
For those who are less Internet-savvy, I will start out by clarifying just what digital marketing is. Essentially, it’s any kind of marketing done via electronic media (i.e. the Internet, Apps, text messaging, etc). It is both measurable and instantaneous; great for those of us wanting to ‘squeeze every cent’ and that lack the time to plan campaigns months in advance!
Not only this, but there’s a far greater chance your equine business marketing will be successful if complemented by a sound digital strategy. Think about it. The target markets of most equine businesses are riders, right? Age-wise, the majority of riders out there are from a younger demographic. And what are young people good at these days? Technology, of course!